ART DIRECTION

V A C C I N E S T O N O R T H E R N I N D I A N A

As of spring 2022, I have had the exciting opportunity to be artistic direction on a campaign to address vaccine hesitancy in the greater northern Indiana area. Our client received a grant to provide greater access to vaccines in underserved areas, and B&Y was the chosen agency to create the campaign promoting that access, and I was chosen to manage the visual identity of the campaign.

The campaign is running in three waves during the 2022 calendar year and is covering digital, print, and outdoor advertising.

I N I T I A L C O N C E P T S

D E S I G N S I N U S E